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| The Internet Marketing Ebook |
By:
Darrell Finkeldei |
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Jeez! Internet marketing Ebooks are everywhere. "SecretsRevealed" and "Something-or-another Magic". "10,000,000Killer Ideas" and "Instant Money Without Working For It".And, of course, the latest-and-greatest of all..."How to Crank Out a New Ebook Every 30 Seconds!"Is this what we call "the ebook craze"? A better name mightbe the "Make-a-Quick-Buck Ebook Frenzy!"Now, don't get me wrong. I like ebooks. I like them a lot.I love being able to place an order, click download, and beseeing what I bought light up 480,000 pixels in blazingcolor on my computer screen within a matter of minutes.But, I also want those kilobytes of data to deliver realsubstance. "Meaty" stuff that I can sink my teeth into andlearn from. Original ideas that dispatch a psycho-electriccharge to my brain and makes that little light in my headglow bright and warm.Sadly, it's been a long while since an ebook has deliveredmuch more to my hard drive than the current you'd get froma nearly dead AAA battery.And is it any wonder? Some authors (and a few of them veryrespected Internet marketers) are cranking out one ebookafter another. It seems the onslaught to cash in on theebook craze is creating an unending proliferation of poorlydone ebooks.So, how can you weed out the good ebooks from the bad? Howcan you know which ones will deliver value for your hardearned dollar BEFORE you make the investment?Here's a few "rules of thumb" that I think will serve youwell as you consider your next marketing ebook purchase:#1 - A QUALITY PRODUCT WILL SELL ON IT'S OWN MERITSI can't remember how many ebook sales sites I've visitedwhere half to two-thirds of the sales copy was directed atall the "valuable(?) bonuses" I'd get with my purchase.This kind of site screams "LOW QUALITY!" to me.I've always felt that true quality can stand on it's own. Aproduct that delivers honest value needs no help fromfreebies and will sell completely on it's own merit.#2 - A HIGH AFFILIATE COMMISSION CAN SIGNAL INFLATED PRICESCheck to see if there is an affiliate program for theebook. If so, look at the commission structure. While notalways true, a commission pay out of greater than 25-35%could mean you're paying an inflated price to make up forthe commission.With commission structures you must exercise your own goodjudgement. Just remember that those who make their livingby selling other's products through affiliate programsconsider a 25-35% commission a fair return.#3 - IS THERE A FREE TRIAL DOWNLOAD?Look for a free trial download of one or two chapters fromthe ebook. This is a very good sign of the author'sconfidence in the product and your opportunity to get aglimpse of what you'll be getting with the full "paid-for"version.Always use this option if available. You can tell a lotabout the ebook and the quality of the content by reading asingle chapter. A free trial download generally comes witha table-of-contents, too. Here you'll get an idea if theebook is going to deliver MORE or LESS than what you expectfor the price.#4 - WATCH FOR THOSE "USE-IT-FOR-A-FULL-YEAR" GUARANTEESContrary to what you might believe, a LONG guarantee periodusually signals lower quality.Think about it. Do you remember what you purchased a yearago? This type of guarantee can lull you out of a sense ofurgency to evaluate your purchase. The author is likelyhoping you will "download-it-and-forget-it".I have much more confidence in my ebook purchases whenthere is a simple 30 day "no questions asked" money backguarantee. It signals to me that the author is confidentthat I will be a satisfied customer.#5 - "YOU GET WHAT YOU PAY FOR" DOESN'T ALWAYS APPLYEbooks literally cost next to nothing to produce anddeliver. Therefore, the prices of digital products aredetermined strictly from perceived value. And perceivedvalue is directly related to good (or bad) sales copy.Do a little research on the author. Many times you willfind that the content of the author's newest ebook is nomore than a collection of articles posted for FREE at hisweb site only re-written in a little more detail.Think twice before you shell out $97.00 plus for an ebook.With the current ebook craze you RARELY get what you payfor.#6 - ALWAYS, ALWAYS, ALWAYS DEMAND VALUEIs there a "no questions asked" money back guarantee? Ifthere is, and you DON'T find a value that meets or exceedsthe price you paid, USE IT!Unfortunately, this "make-a-quick-buck" craze gives ablack-eye to the quality-conscious ebook publishers andtheir affiliate programs. By demanding quality we mayeventually see an end to the current tide of low valueebooks.
About the Author
Darrell Finkeldei is the publisher of "The StartAdvisor". This exceptional newsletter delivers helpful"hands-on-how-to" specifically for e-business starters.Stuff you won't find in other ezines. Subscribe at:http://www.hotwebengine.com/ |
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